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DTSTART;TZID=Europe/Rome:20221027T140000
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SUMMARY:Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. Trademark filing strategies to protect digital products and services in the metaverse
DESCRIPTION:Lecturer Doct. Raffaella Barbuto \n \nChoice of brand between marketing needs\, previous research and pharmaceutical industry rules\, how and where to register a brand\, also taking into account current and future uses in the web and in the virtual world (metaverse)\, Hints at tools to protect your brand: from surveillance to administrative and legal actions (soft enforcement)
URL:https://biopmed.eu/en/evento-en/digital-health-and-brands-choice-and-deposit-strategies-in-the-pharmaceutical-and-medical-sector-trademark-filing-strategies-to-protect-digital-products-and-services-in-the-metaverse/
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CATEGORIES:bioPmed events
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