Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. Trademark filing strategies to protect digital products and services in the metaverse
OnlineLecturer Doct. Raffaella Barbuto Choice of brand between marketing needs, previous research and pharmaceutical industry rules, how and where to register a brand, also taking into account current and future uses in the web and in the virtual world (metaverse), Hints at tools to protect your brand: from surveillance to administrative and legal actions (soft … Continue reading Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. Trademark filing strategies to protect digital products and services in the metaverse