{"id":11407,"date":"2023-01-10T11:43:03","date_gmt":"2023-01-10T10:43:03","guid":{"rendered":"https:\/\/biopmed.eu\/evento\/digital-health-and-brands-choice-and-deposit-strategies-in-the-pharmaceutical-and-medical-sector-trademark-filing-strategies-to-protect-digital-products-and-services-in-the-metaverse\/"},"modified":"2023-01-10T11:43:03","modified_gmt":"2023-01-10T10:43:03","slug":"digital-health-and-brands-choice-and-deposit-strategies-in-the-pharmaceutical-and-medical-sector-trademark-filing-strategies-to-protect-digital-products-and-services-in-the-metaverse","status":"publish","type":"tribe_events","link":"https:\/\/biopmed.eu\/en\/evento-en\/digital-health-and-brands-choice-and-deposit-strategies-in-the-pharmaceutical-and-medical-sector-trademark-filing-strategies-to-protect-digital-products-and-services-in-the-metaverse\/","title":{"rendered":"Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. Trademark filing strategies to protect digital products and services in the metaverse"},"content":{"rendered":"<p><strong>Lecturer<\/strong> Doct. Raffaella Barbuto<\/p>\n<p><\/p>\n<p>Choice of brand between marketing needs, previous research and pharmaceutical industry rules, how and where to register a brand, also taking into account current and future uses in the web and in the virtual world (metaverse), Hints at tools to protect your brand: from surveillance to administrative and legal actions (soft enforcement)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lecturer Doct. Raffaella Barbuto Choice of brand between marketing needs, previous research and pharmaceutical industry rules, how and where to register a brand, also taking into account current and future &hellip; <a href=\"https:\/\/biopmed.eu\/en\/evento-en\/digital-health-and-brands-choice-and-deposit-strategies-in-the-pharmaceutical-and-medical-sector-trademark-filing-strategies-to-protect-digital-products-and-services-in-the-metaverse\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. Trademark filing strategies to protect digital products and services in the metaverse<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"content-type":"","cybocfi_hide_featured_image":"","_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[141],"class_list":["post-11407","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-biopmed-events","cat_biopmed-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. 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Raffaella Barbuto Choice of brand between marketing needs, previous research and pharmaceutical industry rules, how and where to register a brand, also taking into account current and future &hellip; Continue reading Digital health and brands: choice and deposit strategies in the pharmaceutical and medical sector. 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