Lecturers Eng. Erika Andreotti e Doct. Raffaella Barbuto

DESIGN, DESIGN protection, digital revolution and DESIGN, APP protection and graphic user interfaces, “moving design” protection, examples and reflections, main protection strategies
Definition of TRADEMARKS, prior searches and rules of the pharmaceutical sector; registration of TRADEMARKS also taking into account current and future uses in the web and in the virtual world (metaverse).
Overview of brand protection tools: from surveillance to administrative and legal actions (soft enforcement).