Details
Project title:Competitive positioning analysis
Acronym: STELAR TI
Coordinator: Stelar
Type: Service
Annuality: Third
TP/LS membership: TecnInn/HMNA2
Status: Completed
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Abstract: Activities to support the solution of issues related to STELAR’s competitive positioning, the analysis of the value of the technologies owned and the development of analysis documents related to STELAR Srl for possible presentation to parties interested in technology partnerships
and industrial.
Name: Ferante Gianni Mario
Organization: STELAR SRL
Phone: 0384/820096.
Fax: 0384/805056
E-mail: ferrante@stelar.it
WEB: www.stelar.it
THE PROBLEM ADDRESSED
STELAR is an SME operating in the field of instrumentation for scientific use that is repositioning itself from a strategic point of view in world markets. This activity was approached through an analysis of the activities carried out in the past, and in this direction should be interpreted the technical support for the collection the study and analysis of data for the last 6 years of life and the analysis of the competitive environment in the current and prospective market of interest and for the evaluation of the related economic magnitudes.
From this issue we moved on to a competitive analysis of STELAR Srl aimed at strengthening the existing market and for the definition of negotiation tools with possible industrial or technological partners. An analysis of STELAR’s competitive positioning in new markets was also carried out by also assessing issues related not only to research in the narrow sense but to the entire industrial environment.
THE ACTIVITIES CARRIED OUT
Starting with a strictly analytical analysis from the balance sheet data, valuation scenarios were identified that could from an economic point of view enhance and capitalize the company in the future. A number of collaborative scenarios were evaluated with companies with which Stelar has fairly strong contacts, aimed at establishing new research methods through the combination of manufactured equipment, as well as alternative prospects for collaborations were analyzed. The analysis was also directed at a potential competitor, with the aim of identifying its competitive positioning. A draft of new advertising tools for possible foreign retailers was also drawn up and the basic points for initiating possible negotiations or collaborative proposals were focused on,all through needs analysis for its growth. All this enabled the acquisition of promotional and marketing sales skills that did not exist before within Stelar, and in addition, the groundwork was laid for the initiation of an OEM agreement with a major company. Also sketched the start of a synergistic collaboration for a product line, which aims to cover a particular market segment.
PROJECT RESULTS
This project enabled the acquisition of promotional and marketing business skills that did not exist before within Stelar, and also laid the groundwork for the initiation of an OEM agreement with a major company. Also sketched out the start of a synergistic collaboration with a non-Italian company for a product line, which aims to cover a particular market segment that does not yet exist, all thanks to a prior needs analysis. A new website is being created with high-level scientific content aimed at explaining the method of relaxometry to certain groups of possible customers, new brochures have been created, and in addition, the goals set through the analysis done are being pursued in relation to the competitiveness and positioning of Stelar in the market, including with regard to possible similar but not equal systems.
PROJECT NUMBERS
- Total number of partners 1
- Duration in months 6
- Total budget €.6000,00
- Funding €.3000,00
- Number of permanent, fixed-term and cocopro jobs created 1
- Number of jobs retained at the end of the project 1
